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kajeet and Nickelodeon Partner On Multi-Platform Advertising and ...

BETHESDA, Md., and NEW YORK, April 11 /PRNewswire/ -- kajeet the new provider of pay-as-you-go cell phone and wireless service made from a tween's point of view, and Nickelodeon, the number-one entertainment brand for kids, announced today a strategic partnership to serve kid audiences through wireless content. Nickelodeon is the first kid content provider for kajeet cell phones.

As part of the joint initiative, the kajeet service will offer customers a variety of mobile content from Nickelodeon (e.g., downloadable ringtones, wallpapers, and games of unique interest to kids) from hit Nickelodeon shows, including The Rugrats, The Fairly OddParents, The Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants. Advertising and promotional elements of the partnership include sponsorship of a number of Nickelodeon's big television events, starting with the upcoming new SpongeBob SquarePants Friend or Foe? episode, which airs on Nickelodeon on April 13, 8 p.m.


Power Up | Child's play turns out to be fine, grown-up fun

While Pokemon is generally thought of as child's play, the heart of an old school adventure game beats underneath the cuteness. For that reason, the series has many adult fans. I'm one.

While Pokemon is taking its game play online for the first time, hundreds of games are already there. Lately I've been checking out Travian, a free, browser-based affair that requires no software to be installed on your computer. Players simply head to the game's Web site, www.travian.com to begin play.

Travian is a real-time strategy game in which the player starts with a village but seeks to amass an empire. What's unique about Travian's game play, however, is that it's very slow, at least initially. It can take weeks of play to build up one's initial village using natural resources like wood, clay and iron.


Nickelodeon, kajeet partner to offer mobile content for kids

MUMBAI: Nickelodeon and cell phone and wireless service provider kajeet have announced a strategic partnership to serve kid audiences through wireless content.

Nickelodeon is the first kid content provider for kajeet cell phones.

As part of the joint initiative, the kajeet service will offer customers a variety of mobile content from Nickelodeon (e.g., downloadable ringtones, wallpapers, and games of unique interest to kids) from hit Nickelodeon shows, including The Rugrats, The Fairly OddParents, The Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants. Advertising and promotional elements of the partnership include sponsorship of a number of Nickelodeon's big television events in the US.

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As long as the hairballs aren't next

Yesterday marked a momentous occasion in the history of the performing arts here in Colorado. Perhaps you didn't hear of it, didn't read any pre-event press, or catch it profiled on NPR, but yesterday, my gentle readers, my daughter stood on a stage with approximately 4.3 million other two and three year-olds, and sang. Sometimes. Sometimes, she danced, too, and occasionally, she even did the little hand motions that they were drilled on. At other times, however, other, less emotionally powerful behaviors rose to the surface. Like the licking. And the grooming. You know...like a cat. Oh, she made it through the first song all right, and started off strong in the next, but by about the 30-second mark in song two, she was out of the game. Not only that, but she began to lick her right forearm quite deliberately, and then use her cupped hand and curled arm to "clean" her hair, just like Calvin, our bulbous feline companion.


Let's put the 'student' back in student-athlete

This was more than 30 years ago at an upstate New York high school of 1,200 students. Big things were expected from the ninth-grade basketball team after two years of dominating other schools at the junior high level. There was even a new kid who had torn up the competition a year earlier at the local Catholic school.

Shortly before the first game of the season, the new kid was gone, banished from the team for smoking cigarettes. The coach explained why and said the same fate awaited anyone else using tobacco.

The team lost the season opener by a wide margin, which set the tone for what turned out to be an unsuccessful year as measured by wins and losses.

Still worse, at the initial practice after that first game, the new kid was back. He had been invited to rejoin the team by a coach who never did explain his change of heart to the players.


4Kids Entertainment to take 'Chaotic' to MipTV

MUMBAI: 4Kids Entertainment, Inc. has announced that it's new animated action series Chaotic will be taken to MipTV 2007. Forty half-hour episodes will be available to international buyers at this year's market 16-20 April in Cannes, says 4Kids Entertainment executive vice president, International Brian Lacey.

"Chaotic is generating terrific interest from international broadcasters to add it to their programming lineups. Chaotic will bring kids around the globe into a multi-platform entertainment world with an action packed television series, a dynamic trading card game that ties into an exciting online game experience that serves the interests of kid viewers and the needs of broadcasters alike. The stories are fast paced, punctuated with conflict and comedy, featuring the characters and creatures from the trading card and online game," Lacey added.



 

 

 

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